The latest App Store data and figures published by the company indicate that consumer demand for Bluesky exceeds access. This is a significant issue, as it highlights the disconnect between the number of users who want to join the platform and the actual availability of invites.
Bluesky’s Invite System: A Double-Edged Sword
Bluesky’s invite system, which limits new users to one invite every two weeks, has been criticized for artificially slowing down the app’s growth. While the company argues that this is necessary to limit bad actors and spammers, it’s clear that this approach is not working. The fact that Bluesky invites are now selling on eBay to the highest bidder suggests that the system is not effective in keeping out unwanted users.
The AT Protocol: A Key Differentiator for Bluesky
Bluesky’s AT Protocol is a key differentiator for the platform, and it’s an area where the company is investing heavily. The protocol aims to provide a decentralized and open-source solution for social media platforms, allowing users to control their data and interact with each other in a more direct way.
Algorithmic Choice: A New Approach to Moderation
Bluesky’s algorithmic choice feature is another key differentiator for the platform. This approach uses machine learning algorithms to identify and remove hate speech and harassment from the platform, rather than relying on human moderators. This approach has been criticized for being too broad and removing legitimate content, but it’s clear that Bluesky is committed to finding a solution to these issues.
The Relationship Between Bluesky and Twitter
Bluesky was originally incubated in Twitter while Jack Dorsey was CEO, and it received $13 million from Twitter to kickstart its launch. However, the company has since spun out as an independent entity, and Twitter closed its service agreement with Bluesky in 2022.
What’s Next for Bluesky?
Bluesky is set to release a new photo-sharing app called Flashes, which will allow users to share photos directly within the platform. This move is seen as a key step towards making Bluesky a more comprehensive social media platform.
Conclusion
The demand for Bluesky exceeds access, and it’s clear that the company needs to rethink its invite system in order to capitalize on this momentum. The AT Protocol and algorithmic choice features are key differentiators for the platform, but they also come with their own set of challenges. As Bluesky continues to evolve and grow, it will be interesting to see how these issues are addressed.
Key Takeaways
- Consumer demand for Bluesky exceeds access
- The invite system is artificially slowing down the app’s growth
- The AT Protocol and algorithmic choice features are key differentiators for the platform
- Bluesky is set to release a new photo-sharing app called Flashes
Recommendations
- Reconsider the invite system to allow more users to join the platform
- Continue investing in the AT Protocol and algorithmic choice features
- Develop strategies to address issues related to moderation and hate speech
